This campaign was proof that, like our dear Dragan Sakan used to say, the idea is the strongest currency. We had no budget for developing the campaign, but the idea behind it and the timing were perfect. Sometimes, all we need is the right idea at the right time.
A single red phone was used in the studio during prime-time news which rang during live news broadcast in order to present the interruption of news ordered by the political parties. The news anchors ignored the ringing and hung up the phone to show that Telma TV does not accept any political pressure while presenting the news. The fight for freedom of speech continued unabated with a successful outcome. The biggest proof of success was Telma TV’s remarkable 250% growth in ratings.