To make things cooler,
To make things cooler,
JUST ADD
JUST ADD
Even AI recognizes Coca-Cola and what it stands for.
Most AI platforms don’t recognize logos and text. The attempts to get brand logos on AI-generated images end up with deformed and unrecognizable results. But, not with Coca-Cola. We wanted to use this advantage, so we came up with a little something to make the most out of it.
Client
TCCC
Year
2024
Services
Creative Concept
Graphic Design
Video Production
Media Services
Even AI recognizes Coca-Cola and what it stands for.
Most AI platforms don’t recognize logos and text. The attempts to get brand logos on AI-generated images end up with deformed and unrecognizable results. But, not with Coca-Cola. We wanted to use this advantage, so we came up with a little something to make the most out of it.
Client: TCCC
Year: 2024
Services :
Creative Concept
Graphic Design
Video Production
Media Services
We got some Awards for this project.
We created some images using AI. We used very plain prompts, like “teenager”, or “granny in an armchair”. The images we got were just as plain. Could we get completely different images, a lot more exciting, vibrant and fun, just by adding one word? Yes, if it’s the right word! So we added Coca-Cola.
And just like the images that got more interesting, fun and optimistic when we added Coca-Cola in the prompt, we sent the message that you can make real-life situations more exciting and vibrant by adding Coca-Cola into your meals, parties, socializing events etc.
- Free media & everyone posting about it
- 2/3 of impressions were gained organically
- 85% of our target group reached
The campaign was launched digitally, via social media (Instagram and Facebook), 2 DOOH locations (big screens in the two biggest malls in the country), and through web media. The TA loved it!
Compared to brand content, it was viewed 8.5 times more than the top-performing video this year, with 5.4 times better organic reach, and more than 30 times better engagement.
Almost all influencers working for TCCC, as well as some others, shared the video that launched the campaign as IG stories. The comments we received were nothing but praise.
