Swiss Private Bank
Swiss Kaleido Private Bank
Building Brand Awareness In
Highly Competitive Markets
We had the chance to collaborate with the Swiss digital agency Growthlane and work on Kaleido Private Bank’s online brand awareness campaign. Not only did we manage to drive traffic & raise awareness, we also developed a full SEO strategy & prepared lead gen campaigns.
Client
Growthlane
Kaleido Privatbank
Year
2023
Services
Social Media Marketing
Graphic Design
SEO, SEA & SEM
Lead Gen Campaigns
Building Brand Awareness In
Highly Competitive Markets
We had the chance to collaborate with the Swiss digital agency Growthlane and work on Kaleido Private Bank’s online brand awareness campaign. Not only did we manage to drive traffic & raise awareness, we also developed a full SEO strategy & prepared lead gen campaigns.
Client:
Growthlane
Kaleido Privatbank
Year: 2023
Services :
Social Media Marketing
Graphic Design
SEO, SEA & SEM
Lead Gen Campaigns
Creativity Combined
With Swiss Excellence.
Kaleido Private Bank is a pretty forward-looking Swiss company that serves HNWI who are real game changers. When Growthlane came to us with the challenge of raising the brand awareness of this progressive private bank on the Swiss market, we knew we had a lot of work to do. Luckily, we had a great brand already, we just needed to touch up a few things.
Some of the first things we did was outline the main brand guidelines and create an iconic kaleidoscope visual that would become part of the brand’s visual identity. The name Kaleido comes from the idea of a kaleidoscope and it reflects how they see their clients: every time they turn the kaleidoscope a new picture appears. They twist the kaleidoscope for each of their clients until they have understood each facete that is important to them.
The Swiss Kaleido Private Bank combines banking know-how, technology, and network expertise to create the most coherent overall picture for each individual client. Which is why we loved developing each and every visual for this particular client.
Soon after developing the brand guidelines along with the elements for the brand’s visual identity, we started working on content calendars for social media, we developed the identity and content plan for a financial YouTube podcast, prepared a full SEO strategy and some lead gen campaigns intended for the promotion of specific events and products.
Overall, we managed to increase website traffic, both organically and paid, enhanced the digital presence and delivered results through our campaigns.
Stats & figures:
- 7% average increase in organic search monthly
- 400% increase in digital presence in the last six months
- 46% increase in average engagement time
- Always-On campaign with a steady increase in CTR and lowering CPC
- Lead gen campaign with above-market-average results for this industry
- Over 500 visuals were developed for brand awareness across all platforms
- Managed presence on multiple channels simultaneously with a cost-effective approach
- Lead nurturing strategy developed specifically for the desired target group
