Working on this project was an amazing experience and an absolute pleasure. We worked on the video production during very challenging times with countless restrictions due to the COVID-19 pandemic. Yet, we somehow managed to safely recruit over 60 people on the shooting set in Skopje, in an extremely controlled environment while making sure all safety and health measures were properly taken.
With constant communication between the New Moment team in Skopje and the team based in Los Angeles, we created a video we’re all extremely proud of. This video was one of those projects that was not only a professional challenge, but also a personal one, and this precisely motivated us to give it our best.
The client’s satisfaction with it and the incredibly positive feedback we received after the PETA campaign launch during fashion week just confirmed that the excitement these new and thought-provoking campaigns create is truly limitless.