Building The Brand Image
Through Vertical Reality.
Our long-standing event collaboration with Jägermeister has helped us really get to know the brand and fully grasp the way it should be portrayed in the public eye. However, Jägermeister Macedonia had trouble finding the right mix of messages, influencers and social media presence in order to build this image properly. Which is why we were eager to help with the BTM Campaign!
We created a platform where our desired target group was able to showcase their personality and specialty. In other words, express their talent and uniqueness the best way they know how – by being true meisters.
The goal of our BE THE MEISTER platform was to connect and engage the audience through activities that support their lifestyle choices, ideas & passions, and to help them celebrate known MEISTERS established in their field, and at the same time initiate the creation and exposure of new MEISTERS. Instagram was our main channel as the client doesn’t have a TikTok account and TikTok advertising is not available in our region. However, our entire campaign was all about portrait mode – everything was vertical! We loved the entire process of developing this campaign; from setting our goals, to finding the right mix of influencers who are truly authentic and established in a field that resonates with the brand values, to developing the scripts, the content plans and schedules for the entire campaign.
Once we found the right mix of influencers, everything started coming together. The negotiations, the schedules, scripts, recording crew, editing, giveaways, content creation and of course, the cherry on top – the event where all our influencers aka MEISTERS got together to meet the fans and promote their work.