H2 Machine
Global Launch
H2 Machine
Global Launch
Successful Digital Launch Of
А Revolutionary H2 Product
We took a data-driven creative approach with this project and it was the right one. Green Machines produced a revolutionary hydrogen fuel cell machine and we launched it completely digitally. Online, during a massive worldwide lockdown.
Client
Green Machines
Year
2020
Services
SEO
Digital Advertising
Social Media Marketing
International PR
Web Development
Product Launch & Branding
Video & Graphic Design
Successful Digital Launch Of
А Revolutionary H2 Product
We took a data-driven creative approach with this project and it was the right one. Green Machines produced a revolutionary hydrogen fuel cell machine and we launched it completely digitally. Online, during a massive worldwide lockdown.
Client: Green Machines
Year: 2020
Services :
SEO
Digital Advertising
Social Media Marketing
International PR
Web Development
Product Launch & Branding
Video & Graphic Design
When In Doubt, Go Digital.
We had a revolutionary product, game-changing and first of its kind. Unfortunately, we had to launch it completely digitally during the peak of the COVID-19 pandemic. All expos, fairs and demos were cancelled, so we had to get really creative.
Luckily for us, we rebuilt the Green Machines website from scratch and made it completely SEO-friendly with a UX flow that enabled us to capture leads and nurture them further on. So, when we got the 500 H2 launch on our schedule, we knew what to do. With a very limited budget, we made our 500 H2 the most popular hydrogen sweeper on the web.
We handled everything from branding to digital launch in complete lockdown back in November 2020 and with no budget for paid PR articles, we managed to get more than 30 publications (backlinks) on global websites relevant in this industry, all around the world – North America, Europe, Asia and Australia. Besides the cost-effective social media campaign, we also included a Google Ads campaign with a minimal budget, targeting a very niche audience.
Stats:
- FB page launch and content creation. Increase from 0 to 1700 followers, mainly used as SEO support.
- LinkedIn page activation, completely organic followership increase of 4200% over 18 months. SEO-centric content driving website traffic.
- Technical SEO with 0 errors since the 1st month
- SEO health 83% in just three months, >85% after the fourth month
- On-site SEO optimization for two language versions
- From 0 to 24k average monthly website clicks in a year
- From no presence at all to the first page on Google in just 3 months
New Moment supported us with the introduction of the world’s first Fuel Cell Electric Compact Sweeper. Unchartered territory, even for us. They did their homework, applied their expertise and demonstrated a clear understanding of the required Market Specific communication from start to finish.
Guido Wagenmans
Director of Green Machines International
