We had a revolutionary product, game-changing and first of its kind. Unfortunately, we had to launch it completely digitally during the peak of the COVID-19 pandemic. All expos, fairs and demos were cancelled, so we had to get really creative.
Luckily for us, we rebuilt the Green Machines website from scratch and made it completely SEO-friendly with a UX flow that enabled us to capture leads and nurture them further on. So, when we got the 500 H2 launch on our schedule, we knew what to do. With a very limited budget, we made our 500 H2 the most popular hydrogen sweeper on the web.
We handled everything from branding to digital launch in complete lockdown back in November 2020 and with no budget for paid PR articles, we managed to get more than 30 publications (backlinks) on global websites relevant in this industry, all around the world – North America, Europe, Asia and Australia. Besides the cost-effective social media campaign, we also included a Google Ads campaign with a minimal budget, targeting a very niche audience.