Bees help the reproduction of the plants, fruits and vegetables we eat on a daily basis. With this video, we wanted to imagine what our future would look like if there were no more bees. So, we made a few changes and designed a special menu in some of the most popular food and drink joints and we gave a few visitors quite the surprise.
We tested three things: change in quantity by giving the customers tiny amounts of the product they ordered; change in content, by giving them bizarre recipes, and lastly, change in price, which was the most effective approach. You can lower quantity, destroy taste, but don’t even think about increasing the price.