Jägermeister BTM
Campaign
Jägermeister BTM
Campaign
Promoting Authenticity With
The Right Mix Of Influencers
Growth is more than just numbers, which is why we connected with influencers established in their own fields and created an extraordinary social media campaign that built the brand image & brought the engagement we wanted.
Client
Jägermeister
Year
2022
Services
Social Media Marketing
Influencer Marketing
Event Management
Graphic Design
Video Production
Promoting Authenticity With
The Right Mix Of Influencers
Growth is more than just numbers, which is why we connected with influencers established in their own fields and created an extraordinary social media campaign that built the brand image & brought the engagement we wanted.
Client: Jägermeister
Year: 2022
Services :
Social Media Marketing
Influencer Marketing
Event Management
Graphic Design
Video Production
Building The Brand Image
Through Vertical Reality.
Our long-standing event collaboration with Jägermeister has helped us really get to know the brand and fully grasp the way it should be portrayed in the public eye. However, Jägermeister Macedonia had trouble finding the right mix of messages, influencers and social media presence in order to build this image properly. Which is why we were eager to help with the BTM Campaign!
We created a platform where our desired target group was able to showcase their personality and specialty. In other words, express their talent and uniqueness the best way they know how – by being true meisters.
The goal of our BE THE MEISTER platform was to connect and engage the audience through activities that support their lifestyle choices, ideas & passions, and to help them celebrate known MEISTERS established in their field, and at the same time initiate the creation and exposure of new MEISTERS. Instagram was our main channel as the client doesn’t have a TikTok account and TikTok advertising is not available in our region. However, our entire campaign was all about portrait mode – everything was vertical! We loved the entire process of developing this campaign; from setting our goals, to finding the right mix of influencers who are truly authentic and established in a field that resonates with the brand values, to developing the scripts, the content plans and schedules for the entire campaign.
Once we found the right mix of influencers, everything started coming together. The negotiations, the schedules, scripts, recording crew, editing, giveaways, content creation and of course, the cherry on top – the event where all our influencers aka MEISTERS got together to meet the fans and promote their work.
We had 5 meister categories (influencers) that were in line with the brand values: tattoo meisters, record spinning meister (DJ), cocktail meister, graffiti meister & photography meisters. All of them perceived as true artists, unique and authentic. We kicked off the campaign by explaining our MEISTER philosophy, then we engaged the audience with our MEISTERHUNT and after that we had a 5-week campaign promoting each of the influencers from our meister categories.
Every meister got their own week where they were presented through collab posts to reach a bigger audience organically and we recorded reels for each meister respectively. We had 5 weeks full of content and got excellent results and feedback throughout the entire campaign.
BTM Campaign Facts & Figures:
- 10 meister reels, scripted, designed, shot & edited by New Moment Skopje
- 9-week long social media content developed for the entire campaign
- 12 influencers managed the social media campaign + 3 more for the event
- 10 unique giveaways organized with the meisters (influencers)
- Over 150.000 organic reel views
- Over 14.000 engagements created
- Over 30% increase in followership with the desired target audience
- We set the foundation for additional collabs with similar influencers and artists that help build the brand image
On behalf of the entire team, I express our heartfelt gratitude for the exceptional work New Moment has put into the latest successful project “Be The Meister”. Their dedication, creativity, and professionalism have truly made a significant impact on the success of the campaign. New Moment’s ability to translate the brand’s identity into a captivating campaign and event experience has been remarkable. It has been a pleasure collaborating with New Moment on this campaign like MANY OTHERS BEFORE and we highly recommend their services to other brands seeking a dynamic and impactful marketing partner.
Igor Bogoev
Brand Manager for Jägermeister & Brown Forman at AWT International
